Website branding
Today the concept of globalization has changed corporate mindset, now information is considered as a product and web as a brand. A web that has strong technology behind to cater the information along with unique values that attract user and force them to produce and promote information is the practice that make a web as an international brand and then convert a brand into an incorporation.
Today the concept of globalization has changed corporate mindset, now information is considered as a product and web as a brand. A web that has strong technology behind to cater the information along with unique values that attract user and force them to produce and promote information is the practice that make a web as an international brand and then convert a brand into an incorporation.
In this global world, web is considered as brand it has its own life, targets and values. Google, youtube, facebook and you would have experienced number of today's most popular websites that they are brands not just a website.
Brands are designed for specific peoples (targeted audience) and facilitate them according to their personality, mentality and behavior. When we talk about web brands they are also designed according to specific target audience provide specific range of services according to them, the branding elements are designed to deliver a clear message to its targeted audience.What are the branding elements for a website?
> Website name
> Website tagline
> Logo and its concept
> Website lay-outing and color scheming according to its logo concept
Brands are designed for specific peoples (targeted audience) and facilitate them according to their personality, mentality and behavior. When we talk about web brands they are also designed according to specific target audience provide specific range of services according to them, the branding elements are designed to deliver a clear message to its targeted audience.What are the branding elements for a website?
Branding elements are:
> Website name
> Website tagline
> Logo and its concept
> Website lay-outing and color scheming according to its logo concept
Taglines references:
Facebook: "Connects you with the people around you
Youtube: "Broadcast Yourself "
Myspace "A space for friends"
Above taglines are delivering complete service range in just few words. Branding elements play an important role directly to the website success and help to convey the purpose of the website to its targeted audience in an easy way.
Syed Sohail Ahmed
